What is "Ambush Marketing" ?

Do you remember ?? Hash Tags and Twitter Trolls of Snapdeal v/s Flipkart or Coca Cola v/s Pepsi ....No matter how big an organization is, everyone, always look for more attention to boost their sales. In Ambush marketing, creative minds usually target competitors’ ads slogans to craft their marketing strategy. Subtle references, sly jokes, are part of ambush marketing campaign. This form of marketing is not new. Many renowned companies across the world have used ambush marketing techniques to market their product. 

There are some cases where ambush marketing left everyone stunned including market veterans and customers.
Read more about the Celebrated Examples of Ambush Marketing which Left Everyone Stunned