Showing posts with label Virtual Reality. Show all posts
Showing posts with label Virtual Reality. Show all posts

Tuesday, September 4, 2018

Augmented Reality – Gaming Technology for the Next Generation


The new world of online-mobile gaming is transforming the way we live, interact and play. With the invasion of internet and advent of new technologies, this fast-paced industry is almost bursting on its seams. ‘Augmented Reality’ is an emerging technology that has taken the gaming industry by storm.

Technology is the base of innovation and also the biggest force which drives companies to stay ahead of their competitors. As per market researcher Newzoo, the global market is to grow from $108.9 billion in 2017 to $128.5 billion by 2020 and technology has a major role to play in this forward transition. One of the key aspects of AR is its potential for serendipity – that is, their ability to bring elements of discovery and surprise to the gamers. Discovery of the ‘unexpected’ experience is precisely what makes AR-driven games such as ‘Pokemon Go’ and ‘Night Terrors’ so compelling. Various brands have started to consider the development of games on on AR platform.

Impact of AR on Video Games

The concept is to use devices like Smartphones, PC, cameras to superimpose computer graphics and sensory enhancements over a real environment. It works through different devices that are worn during playing games such as glasses and lenses. With AR, the games are much more lifelike and provides a feeling of being right there in the middle of the action. Google entered the AR game market with Ingress and is easily one of the most creative AR applications one has ever experienced. It’s a science fiction and offers the most in-depth social experience of AR application. It allows one to fight aliens, capture fantastical creatures, and win kingdoms – ALL IN REAL WORLD rather than just playing it on the screens. Talking about Microsoft Hololens, this mixed reality smartglass has been the pioneers in pushing forward the boundary for AR games. It can even scan the player’s room and design the environment accordingly. These smart features help to build a gaming ecosystem which provides a realistic experience for the users.

Impact of AR application in Online Casino Gaming

Not only video games, online casino games and online gambling business will also get benefitted with the amazing technology of AR. AR revolutionizes the live casino experience in a totally immersive way, by superimposing real dealers and casino gaming tables into real ambiance. That’s not all, with AR it’s possible to have a 360 degree surround experience, and turning the head to either side gives the glimpse of other tables, staffs, and even other games that are available. In terms of realism, AR promises to be a path-breaking innovation which is unmatched by anything which is available today. Simply put, AR casino games offer the best of both worlds. As the experience is more thrilling and realistic, it also solves the issue of players being isolated with just the game in front of them, the same objective that live dealer games had attempted to achieve.

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Wednesday, August 29, 2018

Anand Jha: Lifting the Future of Gaming & Technology Service Provision to the Newer Heights


Anand Jha is the CEO and founder of Nilee Game which was started in 2009 and was officially registered as Nilee Games in 2011. It was started as a flash gaming portal but later changed its entire identity of Nilee Games from online flash gaming portal to corporate game development service providing company. Today in 2018, it is known as Nilee Games and Future Technologies Pvt. Ltd (NGFT).

NGFT teamwork on product and services in Gaming, Augmented Reality, Virtual Reality, , Simulation, Motion Sensing, , Robotics, Embedded Systems and Custom Made Technologies, which can be used in various sectors like Media, Publishing, Entertainment, Pharmaceutical Companies, Housing Company, Consumer Goods, Education, Banking, Engineering and Construction, Hi-Tech, Automobile Industries, Health Care, Futuristic Game Zone.

Altering the Path to make a New Choice

After completing http://B.Sc. in Maths and Physics, Anand started his career as a faculty in an institute. Soon he realized that teaching was not his goal and his passion lies somewhere else, so he started exploring different ventures. Driven to make a difference on a global scale, Anand started learning to programme and then started working as a flash game developer. While witnessing the drastic change in the technologies over the years and after earning seven years of rich work-experience, he emerged with an out-of-the-box idea and founded Nilee Games.

Rising above the competition

Being a 360-degree service provider, NGFT is always in its front foot to work towards the never- ending future technologies. The company’s greatest strength lies in their vision. While everyone thinks of today, Nilee Games not only thinks about tomorrow, rather it thinks three years ahead of the emerging technologies. NGFT’s pillars of success rest on its three verticals that include Gaming, Future Technologies and Animation & VFX and each vertical has its own expertise in its core area of work.
  • Gaming : NGFT provides game and application development solutions for online, offline, android, iOS, gaming consoles, handheld & desktop to game publishers and studios, e-Learning companies, advertising companies, film & series production houses and corporate companies globally. In recent times, NGFT witnessed corporate companies embracing gamification as a learning tool for their employees and marketing tool for their customers. Gamification for employees and customers work differently and require a deep understanding of their market segment and consumer behavior. NGFT have successfully gamified many brands and companies, few companies even reported some excellent growth with gamification in their business.
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