One of the most celebrated Brazilian lyricist and novelist Paulo Coelho had once said, “Be brave. Take risks. Nothing can substitute experience.” And, for entrepreneurs, life is nothing but a bag full of surprises where risk forms the foundation to monuments of success down the line.
Meet Priti Shah, the one who believes that the biggest risk is not taking any risk. The difference is to understand between daring and caution, While breaking all the stereotypical thoughts and odds of the society, Priti emerged as a businesswoman with an aim to be an extraordinary entrepreneur.
Let’s hear the inspiring story of Priti Shah, the CEO and, Co-Founder of Payswiff, an Omni-channel payment solution provider which deals in providing GST solution, billing and retail software integrated with payments. It is one such company that is set to capitalize on the evolving dynamics by setting its business model on delivering technology services to the banks and acting as a Payment Service Provider (PSP). Most interestingly, Payswiff is also an enabler and plays its role in the cause of “Digital India”, majorly focused to Bharat part of India for financial inclusion.
Inspired by many and motivated by self, Priti says, “There are a number of good ways that can have a ripple effect and enable one to move forward. It increases their sense of self -efficacy and the tendency to focus with a balanced perspective. With time, one learns to be more resilient and open to ideas. My failures were business I started young in travel and also some decisions that went wrong in business but I learnt taking the wrong decisions is the first step to take the right decisions. As long as you are in the faster mode for correcting the wrong you increase your ability to embrace success.”
A Journey that Turned an Enthusiast into an Entrepreneur
Priti, born and brought up in Mumbai, started her career early at a very young age of 17. It is then when she opted for a Diploma in Administration Services from Premlila Vithaldas Polytechnic, Juhu. Being passionate about entrepreneurship, Priti began her career as a trainee and pursued her graduation at parallel.
If one is driven by passion, focus and dedication, nothing can stop the person from achieving his/her milestone. Priti’s life validates this statement. Even after getting married at an early age of 21 and being blessed with a daughter at the age of 22; her urge towards learning new things took her acheive multiple landmarks in her career.
Priti’s passion took her forward and that is what drove her to pursue teaching and also to be the visiting faculty at SNDT University for Travel & Tourism for Postgraduate students. She has a wealth of experiences topped with a doctorate in Management from the National institute of Management.
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