Passion and hard work accompany success. Vince Lombardi quoted once, “Leaders are made, they are not born”. Priyanka Agrawal is one such leader, who has come to the forefront of business with her hard work and dedication, which in turn moulded her to be a best-fit in order to stand amongst the world’s top most talented entrepreneurs.
Priyanka is the Co-founder, COO and Chief Experience Officer of Fractal Ink Design Studio–Linked by Isobar. After graduating in 1999, as an architect from BIT Mesra, Priyanka started her own firm called ‘Ambiaance Designs’ in 2001 along with her life partner, Tanay. In 2006, they sold off that company and went to London, where she pursued her Master’s in Design. Later on, she worked with DMGT (The Daily Mail Group) in London where she got exposure to the field of User Experience in its full glory.
In 2010, she landed in India with high aspirations and big dreams of starting a new venture. That’s when the foundation for Fractal Ink Design Studio Pvt. Ltd. was laid with her fellow co-founders Geeta, Hemant and Tanay.
As a Founder and Chief Experience Officer, Priyanka aims to be a consultant and makes clients aware of the various possibilities in their domain. She tries to show them the vision of what they can do, rather than just look at the competition and trying to mimic them. “I think my biggest strength is ideation and looking out for disruptive solutions. Diversifying their thoughts using design thinking principles and then converting them into the right solution is my prime goal,” asserts Priyanka.
Priyanka always tries to create a balance between Research and Analysis with proper science behind why and how they should be implementing solutions, at the same time push boundaries and build an innovation layer that might require a leap of faith to see if it succeeds. When it comes to honest opinions Priyanka’s clients always trust her. According to her, the biggest win is when they keep coming back for it.
Priyanka attributes her success to her biggest mentor and inspiration in life, her Dad, who has given a perspective to look at this world with an immense amount of optimism. In her journey, Priyanka relies on two other people as well, Geeta and Tanay, who are not only the Co-founders but also a great support system who help take the vision of Fractal Ink to greater heights with their amazing energy and talent.
Fractal Ink Design Studio
Fractal Ink Design Studio has grown from an initial setup in a small garage like office with 6 people, to around a 100 people company, as seen now. The company has come a long way in establishing itself as one of the best in the craft of Experience Design.
Fractal Ink is built inside out on the philosophy of “User Centric Design” approach. The Experience Design studio focuses on understanding the clients’ business needs and the users’ objectives and addressing them with innovative ideas and solutions that are effective and engaging. The organization’s work spans over sectors from BFSI to e-commerce, enterprise to devices and everything in between. The company works with top global consulting firms to provide digital design services to their clients. The underlying bedrock idea in establishing Fractal Ink is to push the boundaries of experience design and to be persistent in the efforts to look for ‘What next’ rather than ‘What is’.
Read it in detail:
